Study Group is a quality global education provider that invests in international students’ futures by focusing as much on the way they learn as on the qualifications they achieve.
Through their worldwide brands, Study Group offer the broadest range of educational opportunities available from a single provider.

The Challenge

Study Group wanted to create engaging videos that would help increase engagement, bookings and ultimately sales. They wanted to make the jump from static images to something more visual and dynamic.

They approached Fat Sand for a proposal in 2009 and never looked back. Study Group and Fat Sand have since been working together on multiple video products that have delivered just that.

The Strategy

Sue Damment from Study Group, worked closely with Fat Sand to define their message and put together a variety of productions across several markets.

Each brand was treated differently and needed it’s own unique visual stamp in order to reach their different markets more effectively. After the initial process, Fat Sand produced projects internationally for Study Group’s schools situated all over the world including, USA, Vietnam, Australia and the UK.

Fat Sand have created a variety of both creative and informative films for many of Study Group’s Schools as well as covering their annual events and new school openings.

The Results

⇑ Increased brand awareness
⇑ Positive feedback from agents and student alike
⇑ Increased bookings and conversions
⇑ Increase in sales
⇑ Increased client and user engagement through the use of video tools
⇑ Further video marketing strategy rolled out across many brands

The results speak for themselves. Not only have the videos created increased interest in each brand, that interest is converting and providing a return on investment.

“We use Video on the websites because it’s essential. We’ve seen increases in business since putting video in the site, increase in traffic, conversion and increase in sales. Working with Fat Sand is great. They have worked with us in the USA and in the UK. They just get it immediately”.

Sue Damment, Creative Services Director, Study Group